My Why

Why Ariel's Treasure Pins Exists

Jill Elias

CEO / FOUNDER

Disney has been my happy place for as long as I can remember. What started as a childhood wonder at Disneyland transformed into a lifelong passion for the art of storytelling through Disney pins.

For over 15 years, I have dedicated myself to the world of pin collecting and trading. To me, these aren’t just pieces of enamel; they are tiny time capsules of our favorite memories. Whether it’s the thrill of finding a rare Hidden Mickey or the joy of finally completing a Limited Edition set, I know firsthand how much heart goes into every collection.

I founded Ariel’s Treasure Pins to be more than just a shop. It’s a place built by a collector, for collectors. My greatest reward is helping you find that one missing 'treasure' that completes your board and brings a little more magic into your home.